Full participation of consumers entering the times: today's consumers regardless of consumption not enterprise products are judged, and consumers are no longer passive. They hope to dialogue with the company at any time, and do not trust the authorities, more instinctive and Word of mouth, which heralded combining production time has come. Second, the rise of health spending: "poison floor" effects of such events, in 2012, the sharp increase in consumer awareness of the health. Is preference for natural, eco-friendly products and brand image of the flooring business to establish environmental health will bring more market opportunities for the product. Three, the spending power of women is rising: the data show that over the past more than 20 years, women's earnings increased significantly. In addition, due to the elevation of women's education, that growth is accelerating. While surveys show, in household consumption behavior, women often serves as the family's "Chief Procurement officers".
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